Harley Davidson of Bergen County
Rochelle Park, New Jersey
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CLIENT: Harley Davidson of Bergen County 15 Overlook
Avenue Rochelle Park, NJ 07452
CONSTRUCTION COST:$1,500,000
CONSTRUCTION COMPLETION DATE:1999
AWARD
40th
Annual New Good Neighbor Award, Presented by the New Jersey
Business and Industry Association, 2003
When Harley Davidson of Bergen County expanded well beyond
the capacity of it's original location, the owners elected
to renovate an existing abandoned industrial building in Rochelle
Park, New Jersey.
Having
successfully completed renovation/repair work on the original
facility, DiGeronimo, P.A. was retained by the owners of Harley
Davidson for this major renovation project.
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The
building, located between two commercial properties - each containing
office buildings - was vacant prior to Harley Davidson's renovation
and was originally industrial.
DiGeronimo's design resulted in an incredible aesthetic transformation
of an abandoned industrial building into an attractive, pristine,
retail facility. The surrounding commercial district is greatly enhanced.
The new building is postmodern in style and is reminiscent of the
1950's - an era often associated with the Harley Davidson image. The
new bright, fresh, open, airy look of the building creates an attractive
corner, illuminating the whole street. The building which is visible
from the main roadway, a busy two-lane thoroughfare, turns heads as
cars pass.
In addition to the retail showroom and supporting administrative space,
the new facility includes meeting accommodations that are available
to the community at no expense. These accommodations, located on the
second floor of the building, have a separate entrance, a commercial
kitchen, and men's and women's restrooms. Harley Davidson hosts fairs,
shows, and other activities throughout the year, with a particularly
full program from spring through fall. These events are advertised
throughout the community and are open to the public.
Words cannot capture the incredible aesthetic transformation that
has illuminated the surrounding commercial district!
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