Harley Davidson of Bergen County
Rochelle Park, New Jersey
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CLIENT
: Harley Davidson of Bergen County 15 Overlook Avenue Rochelle Park, NJ 07452
CONSTRUCTION COST:$1,500,000
CONSTRUCTION COMPLETION DATE:1999

AWARD 40th Annual New Good Neighbor Award, Presented by the New Jersey Business and Industry Association, 2003

When Harley Davidson of Bergen County expanded well beyond the capacity of it's original location, the owners elected to renovate an existing abandoned industrial building in Rochelle Park, New Jersey.

Having successfully completed renovation/repair work on the original facility, DiGeronimo, P.A. was retained by the owners of Harley Davidson for this major renovation project.


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The building, located between two commercial properties - each containing office buildings - was vacant prior to Harley Davidson's renovation and was originally industrial.

DiGeronimo's design resulted in an incredible aesthetic transformation of an abandoned industrial building into an attractive, pristine, retail facility. The surrounding commercial district is greatly enhanced. The new building is postmodern in style and is reminiscent of the 1950's - an era often associated with the Harley Davidson image. The new bright, fresh, open, airy look of the building creates an attractive corner, illuminating the whole street. The building which is visible from the main roadway, a busy two-lane thoroughfare, turns heads as cars pass.

In addition to the retail showroom and supporting administrative space, the new facility includes meeting accommodations that are available to the community at no expense. These accommodations, located on the second floor of the building, have a separate entrance, a commercial kitchen, and men's and women's restrooms. Harley Davidson hosts fairs, shows, and other activities throughout the year, with a particularly full program from spring through fall. These events are advertised throughout the community and are open to the public.

Words cannot capture the incredible aesthetic transformation that has illuminated the surrounding commercial district!

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