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Children's Club Secaucus, New Jersey Back to project thumbnail gallery Back to Firm Overview CLIENT: Charles and Basil Gucciardo CONSTRUCTION COST:$500,000 CONSTRUCTION COMPLETION DATE:1990 Crayons have been a favorite of children for generations. DiGeronimo gave the coloring pieces a new meaning as the theme for The Children's Club, a children's clothing store at Mill Creek Mall in Secaucus, New Jersey.
When
brothers Charles and Basil Gucciardo decided to open their clothing
store, they sought a concept design that was different yet could be
duplicated in other sections of the country. DiGeronimo met this challenge,
creating an unusual design theme through the use of more than 130
oversized crayons and paper doll cutouts. DiGeronimo developed a motif
that put the crayons to use as signage at the front of the store and
in rows suspended down the center from a multi level ceiling, providing
a central focus leading into the shop. The
paper doll cutouts, boys and girls holding hands, represent the theme
of friendship and band the crayons as well as the continuous light
soffit. The rows of crayons provide an aisle of color that are accented
on the floor with its grey carpeting and flecks of primary and secondary
colors - this is the only color in the store that has been designed
with a neutral background. |
